This week I read the short graphic book The Medium is the Massage by Marshall McLuhan and Quentin Fiore. This book discusses the effect of technology and Digital Media's effect on society, culture, and communication. It brings up many different and interesting points on the evolution of humanity's creations. The style of this book is very artistic in its format and has many interesting images to go with its points and messages. One of the points that was made which interested me the most was the concept that all media and technology is an extension of human faculties both psychic and physical. For example cloths are an extension of the skin, the book is an extension of the eye, and electrical wiring is an extension of the central nervous system. I find this to be an interesting idea that the human race in a sense has created in order to better themselves and make survival easier. I mean the average life expectancy in the U.S. used to be no higher than late forties early fifties, if you were luck, but with the advances of medicine people are now living up to their eighties and nineties. The book also talks about how advances in media and technology have effected our society and culture. To be more specific the book talks about how the number of jobs has decreased because jobs that were once done by men are now done by machine. This makes me wonder about what jobs in the future will no longer require men and women to complete them. There is certainly a specific set of skills that have become obsolete over the past few decades and because humanity is all about fixing problems and progress I can only imagine what jobs will be self automated or at least greatly altered to the point where human presence and guidance is much more limited The final point made in the book I would like to discuss is the idea that television has made our community more unified. Certainly today there are those who would say that television destroys our sociability and distracts us from the world around us. The book however, makes the point that because of television we know instantly what is going on where and we are able to know about things that otherwise we never would have heard about. it is almost like a window to the world. I highly recommend this book even if you don't agree with it, it is worth perusing.